Q: What permissions are needed for photography or videography at congregational events?

With photos and video serving a popular means of promoting congregations through social media, congregational leaders often ask about obtaining permissions for photography and videography at congregational events. Here are some of the tips that I usually give (with the caveat that I’m not a lawyer and can’t offer legal advice!)

If children are going to be photographed or videotaped, written permission must be obtained from a parent or legal guardian of each child. When the photographs or videotapes are published, consider leaving out the names of the children. Some congregations only film children from the back, so that their faces are not visible.

On the UU Growth Blog, Peter Bowden has posted a collection of sample release forms for photographs of children. The forms are all from Unitarian Universalist congregations.

If adults are going to be photographed or videotaped, advertise this fact on all promotion materials for the event at which the photography or videotaping will take place. For example, if your congregation is recording the installation of a new minister, note on the fliers and e-mails about the installation that it will be videotaped. You may even want to make a brief announcement before the ceremony begins (at the same time that you would say “please turn off your cell phones”).

In his interview with Don Skinner for InterConnections, Peter Bowden offers excellent advice on how to secure implicit permission for videorecording and photographing at events:

“When filming crowds at public performances and other large events we generally post signs at entrances to the event notifying those attending that we are filming,” [Bowden] says. “By entering the event they are thereby giving consent. When we do this we take pictures of the signs to document they were posted.”

In short, make a good faith effort to notify event attendees through all possible channels in advance.

If it is feasible, you may also wish to demarcate a seating area that will not be visible on camera, for those who want to attend the event but do not want to be seen in the video.

For events at which people may normally have an expectation of privacy, or events with which people may run some risk by being publicly identified, take the extra step of obtaining written permission from each person in advance of that person being videotaped or photographed. Such events, depending on your community, may include support groups, BGLT dances, or other congregational events.

If your congregation receives a request from someone featured in a photograph or video segment to have that photograph or video segment removed from a congregational website, Facebook Page, etc., do your best to honor that request.

When asking permission, ask for blanket permission to publish and distribute photographs and video. Don’t ask for permission to publish the photographs or video in only one place (i.e. just in the congregational newsletter, just on the congregational website, etc.).

There are two reasons to ask for broad permission:

1. Communication technologies are constantly evolving. Even if right now, your congregation only has a website, in a few months, you might have a blog too, and want to share photographs there!

2. Once a photograph is published, especially online, you can’t completely control where it will be shared. People can very easily take a photograph that they see on a congregation’s website and post it to their Facebook profile, even if doing so violates copyright. You cannot ensure that a photograph posted on your congregation’s website will remain only there.

If you are recording a worship service or other presentation that may include copyrighted material, respect copyright laws. Read “Copyright Issues Related to Worship” for more information.

Have fun with photographs and videos! These media offer a wonderful way to share the story of your congregation with members, newcomers, and the general public.

Q: Where can I find a sample Facebook policy from a Unitarian Universalist congregation?

A: Right here! This sample Facebook Policy from the Emerson Unitarian Universalist Church (PDF) is an excellent starting point for congregations looking to develop their own Facebook Page policies.

Other resources that may be useful to your congregation as you establish or reexamine your Facebook Page are:

All of the Unitarian Universalist Association’s social media resources are available on the Top Picks for Social Media section of UUA.org

If you have a sample social media policy from a Unitarian Universalist congregation that you would like to share (and have permission to), please post a link to the policy in the comments or e-mail me at pw_specialist@uua.org

Q: Why should my congregation have a Facebook page when we already have a Website?

As Diane Worten commented in response to the Interconnections article on Facebook and other new media tools, “Why use these when a church already has a website that is accessible via the Internet?”

The short answer is that Facebook has a large userbase and facilitates the viral spread of information among those users. There are several ways that Facebook encourages people to spread page content (including information posted on congregational Facebook pages!):

  1. Facebook delivers information directly to your page fans through the “News Feed” feature, rather than relying on people to remember and visit your page on a regular basis. When fans of your congregation’s page login to Facebook, they see a “News Feed” which includes content posted by their friends and also recent content posted by your congregation.
  2. Facebook also delivers information about your page to people who aren’t fans, but whose friends are. Users can see when their friends interact with your page. They might think “I didn’t know Sam went to church! I’m going to click on that link and find out more!” (or something like that).
  3. A fan of your congregation’s Facebook page can easily share content posted on that page with their other Facebook friends, by clicking the “share” button found underneath posts on a page wall. As Facebook describes it, “When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.”

Because of Facebook so successfully promotes the widespread sharing of content, a congregation can significantly benefit from having a presence on Facebook, even if the congregation already has a website (as most Unitarian Universalist congregations do).