Training Materials

New social media training resources from the 2010 General Assembly of the Unitarian Universalist Association have been added to the UUA’s social media resources collection. These include:

1. Video and slides for the “Introduction to Social Media and Public Relations” workshop.  These are perhaps our only social media resources that also provide an overview of traditional media outreach for congregations.

2. Slides from a portion of the “Advanced Social Media” workshop are below.

At the May 1st Spring Conference of the Unitarian Universalist Association’s Massachusetts Bay District, I had the privilege of offering a keynote on social media and congregational mission, and listening to a social media presentation from Peter Bowden, growth consultant for the Ballou Channing District.

My presentation included an overview of the social media landscape, a discussion of ministry and evangelism online, and suggestions for engaging with social media in safe and ethical ways. The slides are below; please feel free to share this presentation with other Unitarian Universalists interested in social media:

The “Social Media and Congregational Mission” presentation above is geared towards Unitarian Universalist leaders already familiar with the some of the basics of social media. A good starting point for beginners looking to learn more about social media is this newcomer-friendly presentation:

This SlideShare presentation is adapted from one that I offered to UUA staff in November.  It is a beginner-friendly presentation covering basic definitions of major new media tools (including blogs, Twitter, Facebook, and more), explaining the advantages of each tool, and linking to specific examples of how each tool is used to promote Unitarian Universalism. If you enjoy it, please share it with other Unitarian Universalist leaders.