Following up on yesterday’s post offering a video  from the Massachusetts Bay District 2010 Spring Conference, a second video from the conference is now available. This one provides a basic overview of the opportunities and challenges of using social media in congregations. Unlike the previous video, it focuses primarily on determining a content strategy and choosing social media tools. Topics covered include:

• Building online relationships with seekers and newcomers.
• Grappling with a growing diversity of communication tools.
• A quick overview of when and why to use the following tools: blogs, Facebook, Twitter, podcasting, and YouTube.