Video: Challenges and Opportunities of Social Media

Following up on yesterday’s post offering a video  from the Massachusetts Bay District 2010 Spring Conference, a second video from the conference is now available. This one provides a basic overview of the opportunities and challenges of using social media in congregations. Unlike the previous video, it focuses primarily on determining a content strategy and choosing social media tools. Topics covered include:

  • Building online relationships with seekers and newcomers.
  • Grappling with a growing diversity of communication tools.
  • A quick overview of when and why to use the following tools: blogs, Facebook, Twitter, podcasting, and YouTube.

Video: Theological and Ethical Implications of Social Media

The video recorded of my presentation at the Massachusetts Bay District 2010 Spring Conference recently became available. Below is a twenty-minute video of the portion of the conference that covered theological and ethical considerations for congregations in using social media. This video may help congregational leaders in discussing how to use social media in their congregation and how to develop proactive solutions that reduce the challenges of using social media. The slides that accompany the video are also below.

The issues covered in this part of the presentation include:

  • Administrative access and security.
  • Confidentiality.
  • Content moderation and addressing inappropriate content.
  • Security.
  • Relationship building, friending dilemmas, etc.
  • Creating an inclusive and welcoming space online.

Q: What permissions are needed for photography or videography at congregational events?

With photos and video serving a popular means of promoting congregations through social media, congregational leaders often ask about obtaining permissions for photography and videography at congregational events. Here are some of the tips that I usually give (with the caveat that I’m not a lawyer and can’t offer legal advice!)

If children are going to be photographed or videotaped, written permission must be obtained from a parent or legal guardian of each child. When the photographs or videotapes are published, consider leaving out the names of the children. Some congregations only film children from the back, so that their faces are not visible.

On the UU Growth Blog, Peter Bowden has posted a collection of sample release forms for photographs of children. The forms are all from Unitarian Universalist congregations.

If adults are going to be photographed or videotaped, advertise this fact on all promotion materials for the event at which the photography or videotaping will take place. For example, if your congregation is recording the installation of a new minister, note on the fliers and e-mails about the installation that it will be videotaped. You may even want to make a brief announcement before the ceremony begins (at the same time that you would say “please turn off your cell phones”).

In his interview with Don Skinner for InterConnections, Peter Bowden offers excellent advice on how to secure implicit permission for videorecording and photographing at events:

“When filming crowds at public performances and other large events we generally post signs at entrances to the event notifying those attending that we are filming,” [Bowden] says. “By entering the event they are thereby giving consent. When we do this we take pictures of the signs to document they were posted.”

In short, make a good faith effort to notify event attendees through all possible channels in advance.

If it is feasible, you may also wish to demarcate a seating area that will not be visible on camera, for those who want to attend the event but do not want to be seen in the video.

For events at which people may normally have an expectation of privacy, or events with which people may run some risk by being publicly identified, take the extra step of obtaining written permission from each person in advance of that person being videotaped or photographed. Such events, depending on your community, may include support groups, BGLT dances, or other congregational events.

If your congregation receives a request from someone featured in a photograph or video segment to have that photograph or video segment removed from a congregational website, Facebook Page, etc., do your best to honor that request.

When asking permission, ask for blanket permission to publish and distribute photographs and video. Don’t ask for permission to publish the photographs or video in only one place (i.e. just in the congregational newsletter, just on the congregational website, etc.).

There are two reasons to ask for broad permission:

1. Communication technologies are constantly evolving. Even if right now, your congregation only has a website, in a few months, you might have a blog too, and want to share photographs there!

2. Once a photograph is published, especially online, you can’t completely control where it will be shared. People can very easily take a photograph that they see on a congregation’s website and post it to their Facebook profile, even if doing so violates copyright. You cannot ensure that a photograph posted on your congregation’s website will remain only there.

If you are recording a worship service or other presentation that may include copyrighted material, respect copyright laws. Read “Copyright Issues Related to Worship” for more information.

Have fun with photographs and videos! These media offer a wonderful way to share the story of your congregation with members, newcomers, and the general public.